Four Brand Design Case Studies: Mastering Visual Identity

Airbnb: Building Belonging Through Design

The Bélo Symbol: Universal Recognition

Their 2014 logo combines an 'A', heart, and location pin into a doodle-friendly symbol of belonging.

Colour Strategy: Warmth and Approachability

The distinctive "Rausch" coral paired with custom Cereal typeface creates welcoming, home-like aesthetics.

Mastercard: Minimalist Brand Evolution

Simplified Logo Architecture

The 2016 redesign focused on essential elements: two overlapping circles in signature red and yellow.

Functional Typography System

FF Mark typeface ensures clarity across digital and physical applications.

Burger King: Nostalgic Rebrand

Retro-Inspired Visual Language

The 2021 redesign revived 1970s elements with modern execution.

Appetite-Driven Colour Palette

Flame-grilled browns and melty cheese yellows create visceral food appeal.

Netflix: Streaming Experience Design

Signature Visual Identity

Bold red branding and custom Netflix Sans typeface create cinematic impact.

User-Centric Interface Design

Intuitive navigation keeps content discovery effortless and engaging.

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