Four Brand Design Case Studies: Mastering Visual Identity
Airbnb: Building Belonging Through Design
The Bรฉlo Symbol: Universal Recognition
Their 2014 logo combines an 'A', heart, and location pin into a doodle-friendly symbol of belonging.
Colour Strategy: Warmth and Approachability
The distinctive "Rausch" coral paired with custom Cereal typeface creates welcoming, home-like aesthetics.
Mastercard: Minimalist Brand Evolution
Simplified Logo Architecture
The 2016 redesign focused on essential elements: two overlapping circles in signature red and yellow.
Functional Typography System
FF Mark typeface ensures clarity across digital and physical applications.
Burger King: Nostalgic Rebrand
Retro-Inspired Visual Language
The 2021 redesign revived 1970s elements with modern execution.
Appetite-Driven Colour Palette
Flame-grilled browns and melty cheese yellows create visceral food appeal.
Netflix: Streaming Experience Design
Signature Visual Identity
Bold red branding and custom Netflix Sans typeface create cinematic impact.
User-Centric Interface Design
Intuitive navigation keeps content discovery effortless and engaging.
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