Showing posts from August, 2023

Decoding the Essence: Unraveling the Nuances of Logo Design and Branding

In the realm of design and business, the terms "logo design" and "branding" are often used interchangeably. However, Glasgow-based Brand Evangelist and accomplished freelance graphic designer Brian McGuffie delves into the distinct differences between these two crucial components in this insightful blog. Demystifying Branding, Identity, and Logo Design Let's set the record straight from the outset: a logo is not a brand, and it isn't an identity either. While they are interconnected, logo design, identity design, and branding each play distinct roles that collectively shape the perceived image of a business or product. What Constitutes a Brand? At its core, a brand encompasses the emotional corporate image that stakeholders perceive as a unified whole. It's the intangible essence that evokes feelings, values, and associations among audiences. Branding, therefore, goes far beyond visuals; it's about cultivating an emotional connection wit

Hiring a Freelance Graphic Designer in Glasgow

The intricacies of marketing design can overwhelm those unfamiliar with the graphic design realm. Precise design is paramount for impactful marketing materials. If delving into design isn’t your strength, enlisting a freelance graphic designer in Glasgow, Scotland, is a strategic choice. But how do you ensure making the right selection? When scouting for a freelance graphic designer, clarity is key regarding your project’s objectives. Define your needs to equip potential designers with essential insights. Your creative brief should encompass your company, short and long-term goals, desired qualifications, and potential challenges. Prior research into requisite skills and tools, like software favored by top designers, streamlines discussions with potential candidates. Beware of designers who are reliant on templates for their creations. Project costs fluctuate based on complexity, scope, and required expertise. Extensive research, multiple revisions, or specialised skills may height