How to Hire the Right Freelance Graphic Designer in Glasgow, Scotland
When someone says they’re a graphic designer, what springs to mind? Perhaps someone who creates logos, designs posters, or builds websites. But in truth, graphic design is a broad discipline with many specialisms. Just as doctors focus on different areas—think cardiologists versus neurologists—graphic designers often hone their expertise in specific niches that align with their skills and passions. Discover essential tips for selecting a freelance graphic designer in Glasgow. Learn how to define your project needs and choose the right specialist for impactful results. Let’s explore the different types of graphic designers—and how to determine which one suits your needs. 1. Brand Identity Designers (Visual Storytellers) What they do: Design logos, colour palettes, typography, and brand guidelines. Create a consistent visual identity across all platforms. Example: Nike’s swoosh or Apple’s clean, minimalist branding. Hire one when: Launching a new business or under...