Showing posts from March, 2023

What’s the difference between digital design and graphic design?

Digital design and graphic design are two distinct forms of design that share common principles but have different deliverables and goals. While digital design has gained a lot of popularity in recent years, print design continues to be an essential component of many businesses' marketing strategies. Print design encompasses all forms of design created for physical products and printed materials, such as brochures, magazines, billboards, business cards, stationery, product packaging, and more. Its core goal is to communicate targeted messages in visual form through printed channels. On the other hand, digital design primarily delivers design in digital form, such as websites, apps, social media graphics, and digital ads. While there are differences between print and digital design, many creatives, including graphic designers, possess both skill sets and have to switch between them regularly. One of the primary benefits of print design is its tangibility. Physical print mater

Unwind with a few fun online creative games:

1. I Shot the Serif (by to the point) Available for iPhone + Desktop This game is highly addictive and will help you understand the difference between Serif and San-Serif fonts. Your mission if you choose to except it is to recognise the Serif fonts and shoot them in a given time, leaving the Sans - Serif fonts intact. 2. Colour Method If you haven’t mastered the color wheel quite yet, Color Method is just the exercise for you. This color-matching game tests your eye for color in six different areas—hue, saturation, complementary, analogous, triadic, and tetradic—all using an interactive color wheel. 3. The Bézier Game Are you still struggling with the Pen Tool? Don’t worry—there’s a lot of us out there! Luckily, The Bezier Game was made to train us to master this seemingly complex tool in a fun, low-pressure atmosphere. The game simulates a real Pen Tool experience just as we would use it

Effective graphic design is a powerful tool

Effective graphic design is an essential tool for businesses to stand out in a crowded marketplace. It can help to build brand recognition, create a professional image, and communicate a clear message to potential customers. Good design can set a business apart from its competitors and leave a lasting impression on customers. First impressions are crucial, and a well-designed logo or website can make a significant impact on how a customer perceives a business. A poorly designed website or marketing material such as a brochure can lead to a negative perception of the business, which can be difficult to overcome. Effective graphic design can also help a business to communicate its message more clearly. Through carefully chosen fonts, colours, and layouts, designers can create a visual hierarchy that guides the viewer's attention to the most important information. This can help to convey complex ideas in a simple and engaging way, making it easier for customers to understand wh

When Glasgow based graphic designers, G3 Creative undertake a graphic design project, the first things we reach for is not the computer, a camera or a telephone. It is our THINKING CAPS and a pencil.

Image Good graphic design achieves a delicate balance... The lateral thought that sparks great ideas must be weighed against a rigorous logic to ensure that each design project achieves its specific objectives. The energy and passion of youthful imagination must be tempered with the wisdom and experience of older heads. The artistic impulse to the perfect brochure design or leaflet design must be moulded to serve the appropriate business purpose, it is not enough to get the brief right, if the creative approach does not link in anyway to the sales message. So we assembled a team that balances all these elements. Bright young graphic designers work under experienced creative direction. And all that talent is aimed towards achieving the optimum marketing effect for your business. When our graphic design studio first opened its doors in Glasgow city centre in 2005 we served as a back-up digital graphic design and artworking studio for large advertising agenci

Why is OpenAI's ChatGPT one of the fastest growing apps of all time and what will the impact be for the design industry?

Well in two months after its launch it had 100 million active users. It took TikTok nine months to reach that number of active users. What is ChatGPT? Created by OpenAI and a research business with the early involvement of Elon Musk, it is a natural language processing tool driven by AI technology that allows you to have human-like conversations, find information and much more with the AI powered chatbot. The language model can answer questions, and assist you with tasks such as composing emails, essays, and code. Usage is currently open to public free of charge because ChatGPT is in its research and feedback-collection phase. You can also get ChatGPT Plus although that will cost. Microsoft have renewed their partnership with ChatGPT maker OpenAI with a multibillion dollar investment in the business. It plans to deploy the companies artificial intelligence model across a range of Microsoft products, which will include the search engine. We gave it a quick try and this is t