G3 Creative graphic design blog site

In the realm of design and business, the terms "logo design" and "branding" are often used interchangeably. However, Glasgow-based Brand Evangelist and accomplished freelance graphic designer Brian McGuffie delves into the distinct differences between these two crucial components in this insightful blog. Demystifying Branding, Identity, and Logo Design Let's set the record straight from the outset: a logo is not a brand, and it isn't an identity either. While they are interconnected, logo design, identity design, and branding each play distinct roles that collectively shape the perceived image of a business or product. What Constitutes a Brand? At its core, a brand encompasses the emotional corporate image that stakeholders perceive as a unified whole. It's the intangible essence that evokes feelings, values, and associations among audiences. Branding, therefore, goes far beyond visuals; it's about cultivating an emotional connection wit...