G3 Creative graphic design blog site

One of the G3 Creative design team recently had a meeting with a client's marketing manager, who expressed their enjoyment of being involved in the design process. This interaction made them feel satisfied and connected with our design team, as they believed their input contributed to their company's design. It's only natural for clients to contribute ideas and provide feedback since their initial idea set the branding in motion. As a designer, this perspective resonated with me. However, it's essential to consider how far designers go to ensure clients have an open platform for honest expression. To answer this question and others, we need to analyze the designer's attitude from the start. Sometimes, designers become so absorbed in creating the perfect image that they unintentionally exclude the client. This oversight neglects an important aspect of the client/designer collaboration. Confident in their skills, some designers proceed through various phases, hear...

In the era of digital dominance, one might assume that print design has lost its relevance as a marketing tool. However, contrary to popular belief, print design continues to hold a significant place in the marketing landscape. In this blog post, we will explore why print design remains an important and effective marketing tool, even in the digital age. Tangible and Memorable One of the key strengths of print design lies in its tangibility. Physical marketing materials such as brochures, flyers, and business cards provide a tactile experience that engages multiple senses, leaving a lasting impression on the audience. Holding a beautifully designed print piece can evoke a sense of credibility and trust, fostering a deeper connection with the brand. Unlike digital content that can easily be scrolled past or forgotten, print design has the ability to captivate attention and create a memorable brand experience. Targeted and Niche Reach Print design allows for precise targeting and ni...

When Glasgow based graphic designers, G3 Creative undertake a graphic design project, the first things we reach for is not the computer, a camera or a telephone. It is our THINKING CAPS and a pencil. Good graphic design achieves a delicate balance... The lateral thought that sparks great ideas must be weighed against a rigorous logic to ensure that each design project achieves its specific objectives. The energy and passion of youthful imagination must be tempered with the wisdom and experience of older heads. The artistic impulse to the perfect brochure design or leaflet design must be moulded to serve the appropriate business purpose, it is not enough to get the brief right, if the creative approach does not link in anyway to the sales message. So we assembled a team that balances all these elements. Bright young graphic designers work under experienced creative direction. And all that talent is aimed towards achieving the optimum marketing effect for your business. G3 ...