๐ต ๐๐๐๐ฒ๐ป๐๐ถ๐ฎ๐น ๐ค๐๐ฒ๐๐๐ถ๐ผ๐ป๐ ๐๐ผ ๐๐ป๐๐๐ฒ๐ฟ ๐๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐ฌ๐ผ๐ ๐๐๐ถ๐น๐ฑ ๐ฎ ๐๐ฟ๐ฎ๐ป๐ฑ
So, you’re ready to build a powerful new brand. But before you even think about logos and colour palettes, the most crucial work happens at a strategic level. A successful brand is built on a foundation of clear answers. At G3 Creative, our Glasgow design agency believes that a strong strategy is the key to iconic design. To help you lay that groundwork, we’ve compiled the nine essential questions you need to ask yourself to develop an authentic, focused, and resilient brand. ๐ฃ๐ฎ๐ฟ๐ ๐ญ: ๐๐ฎ๐๐ถ๐ป๐ด ๐ฌ๐ผ๐๐ฟ ๐๐ผ๐๐ป๐ฑ๐ฎ๐๐ถ๐ผ๐ป 1. ๐ช๐ต๐ฎ๐’๐ ๐ฌ๐ผ๐๐ฟ ๐ฆ๐๐ผ๐ฟ๐? Every great brand has a great backstory. What journey led to the creation of your company or product? You don’t need a novel, but capturing the key milestones—the why behind your passion—is invaluable. This narrative fosters authenticity and provides a rich source for your future messaging, making your brand instantly more relatable and human. 2. ๐ช๐ต๐ฎ๐ ๐๐ฟ๐ฒ ๐ฌ๐ผ๐๐ฟ ๐๐ผ๐ฟ๐ฒ ๐ฉ๐ฎ๐น๐๐ฒ๐? How do you want consumers t...