In today's fast-paced market, staying relevant is not just an advantage—it's a necessity. Enter rebranding : the strategic process of revitalising a brand's identity, visual elements, and messaging to align with evolving goals, audiences, or market expectations. Understanding Rebranding Rebranding goes beyond surface-level changes like updating a logo or colour palette. It's a holistic overhaul that can redefine: Visual Identity: Modernising logos, fonts, colour schemes and imagery Strategic Positioning: Reassessing mission statements and target audiences Digital Presence: Overhauling websites and apps for enhanced user experience Core Messaging: Refreshing brand narratives and value propositions Why Consider Rebranding? Common catalysts for rebranding include: Modernising to meet current design standards Expanding in...

Airbnb: Building Belonging Through Design The Bélo Symbol: Universal Recognition Their 2014 logo combines an 'A', heart, and location pin into a doodle-friendly symbol of belonging. Colour Strategy: Warmth and Approachability The distinctive "Rausch" coral paired with custom Cereal typeface creates welcoming, home-like aesthetics. Mastercard: Minimalist Brand Evolution Simplified Logo Architecture The 2016 redesign focused on essential elements: two overlapping circles in signature red and yellow. Functional Typography System FF Mark typeface ensures clarity across digital and physical applications. Burger King: Nostalgic Rebrand Retro-Inspired Visual Language The 2021 redesign revived 1970s elements with modern execution. Appetite-Driven Colour Palette Flam...

Midjourney has unveiled its V7 Alpha update, marking a major leap in AI-powered image creation. The new model delivers faster generation, superior quality, and built-in personalisation, alongside a game-changing Draft Mode for rapid, low-cost iterations. Key Improvements Enhanced Prompt Understanding - V7 interprets text prompts more intelligently. Sharper Image Quality - Better textures, finer details including hands and objects, and improved coherence. Personalisation by Default - Users rate 200 images to train the AI to match their aesthetic preferences. Draft Mode: Speed Meets Efficiency 10x faster and half the cost of standard generation. Supports voice prompts for intuitive, conversational creation. Lower-res outputs can be upscaled with one click. What to Expect Next Midjourney plans weekly feature rollouts over the next 60 days, including character and object referenc...