Not every logo begins with a sketchpad. Some start with a site visit. In a very recent branding commission for a Scottish-based craft distillery, our process began with immersion—on-site research, historical deep dives, and visits to the client’s original bottling space near Dumbarton. The walls were worn, the oak barrels branded with time—and inspiration. What resources informed the brand concept? Our moodboard research pulled from a variety of local historical sources, including stone engravings and tartan archives. A key influence came from the Scottish Register of Tartans , where we discovered a lesser-known family tartan linked to the founder's surname. This became the framework for a repeatable visual pattern on secondary brand elements. Additionally, Celtic stone patterns were referenced directly from the Govan Stones collection , housed at the Govan Stones Museum, Govan Road, Glasgow. Explore the Govan Stones How did local research shape visual iden...

In Glasgow’s saturated digital space, it’s physical branding that often makes the first real impression. Whether it’s a textured bottle tag for a Dumbarton gin distillery, gold embossed certificates for tourist attraction in Stirling or a UV spot colour and foil-stamped brochure for a Merchant City heritage architect, high-quality print design makes Scottish brands feel grounded, tactile—and memorable. How does Scottish recycled paper boost brand trust? On occassions while sourcing materials for our Glasgow clients, we use certified when possible Scottish recycled stocks that align with both sustainability goals and brand authenticity. A recent project for a Clyde-side marine consultancy saw a 42% higher retention rate on print pieces produced using tactile, uncoated recycled, FSC-compliant paper stocks. If client budget allows all materials used comply with Forest Stewardship Council (FSC) standards . Forest Stewardship Council Guidelines . This regulatory alignment isn’...

Glasgow’s legacy is built on craft, character, and community—qualities that remain embedded in its most iconic heritage brands. From textile producers to whisky distilleries, these institutions carry decades, sometimes centuries, of cultural capital. But as design trends evolve and audiences shift, many of these brands are asking: How do we modernise without losing our soul? The answer lies not in abandoning tradition but reframing it. At G3 Creative, we specialise in helping Scottish brands evolve while staying authentic. The key is brand evolution, not revolution . For example, updating a typeface doesn’t mean discarding history—reimagining it through a contemporary Gaelic type treatment or nodding to Glasgow’s architectural lines can preserve a sense of place. Modernising also means streamlining brand assets for digital environments without erasing the past. Colour palettes can be softened or made more vibrant to suit new media, and heritage motifs like tartan, maps, or arc...

In today’s saturated marketplace, your brand’s visual identity is more than just a logo—it’s a powerful communication tool. A well-designed brand identity can elevate your business, foster trust, and drive long-term success. At g3creative.co.uk , we specialise in helping businesses unlock their full potential through strategic design, branding, and digital transformation. As a Glasgow design studio with over 20 years of experience, G3 Creative delivers impactful design and marketing solutions tailored to your goals. Whether you're launching a startup or looking to rebrand an established company, our creative agency provides a comprehensive suite of services to position your business for growth. Beyond the Logo: Building a Complete Brand Identity Your logo design is just the beginning. It’s the cornerstone of your corporate identity , setting the tone for how your brand communicates visually. But to truly stand out, you need more than a symbol—you need a cohesiv...